Port Elizabeth's No. 1 Cycle Shop

As one of Port Elizabeth’s oldest and most established bicycle shops, Action Cycles has been supplying Port Elizabeth’s cycling community with the world’s most trusted bicycle brands and providing unmatched technical services for over 25 years.

Garth Botha, the owner, has a reputation for his attention to detail and his critical eye always ensures the highest standards and work quality. Garth also ensures that Action Cycles is always well stocked and that the technical team are properly trained, honest and thorough.

Samantha Samantha is the smiling face that welcomes you when visiting Action Cycles. Sam adds the sunshine to Garth’s serious uncompromising demeanour.
Welcome Make no bones about it, Welcome is highly acclaimed as being one of the finest bicycle technicians.
Garth Focused on keeping Action Cycles
Port Elizabeth’s #1 cycling shop.
bicycle shop port elizabeth
bicycle sales and servicing Port Elizabeth
Bicycle maintenance and repairs

Maintenance and repairs

Action Cycles will maintain and repair all the leading cycle brands.

All the leading cycle brands including; Scott, Merida, Silverback, BMC, Cannondale, Felt, Momsen, Giant, Rally, Mongoose and Specialised

You can rest assured that your asset is in the hands of Port Elizabeth’s finest bicycle technicians who:

  • listen to your instructions carefully,
  • take care when repairing, servicing and testing your bike and
  • when it comes to your bill guarantee that there are no surprises.

Added to this, if your bike needs to spend the night it is stored safely in our secure storage facility.

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Bike maintenance and repairs
Bicycle setup and advice

Setup and advice

Garth, his team and his suppliers are obsessed with cycling. Over the years Garth has built up a remarkable profusion of expertise and is respected for his guidance on gear, setup and the many technical aspects of cycling by many of South Africa’s best cyclists and triathletes.

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Bike setup and advice
Bicycle sales

Bicycle Sales

As cyclists ourselves, and faced with the same economic pressures, we know that cyclists love low prices and due to our size can offer you the best value. We offer the world's most trusted and leading cycling brands with a 100% satisfaction guarantee.

Parts and Components

We are always very well stocked with parts and components that are tried and tested and supported by comprehensive product guarantees.

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Bike parts and components

Bicycles, parts and component sales

bicycle shop Port Elizabeth

Bikes and Frames

Whether you are riding on tar, dirt road or no road at all. Get your bike at Action Cycles. Action Cycles is a leading supplier of world-class brands that are race-proven and world-championship winning - all top performers in their categories.

From racing bikes and high-performance fitness bikes that culminate comfort, high-performance materials, style and value to heavy-duty designs for freeriding and mountain biking.


It's no big secret that aerodynamic wheels provide a significant benefit when it comes time to hammer on the bike. Speak to us, we understand the combination of hard science and the practical limitations when determining the correct wheel set for your bike.

Transport and Storage

Vans and bakkies come in very handy for bike transportation. If that is not an option though, or if you just have too many riders coming with you or you simply need the extra space. Speak to us for a bicycle car rack to get to the best riding locations.

Whether you are looking for roof, boot and tow bar mount, cargo cases or accessories, Action Cycles has selected the best brands for your bicycle and car, that are easy to use and at great prices.


From short, long and sleeveless jerseys, lycra and mountain shorts, gloves, socks, outerwear/raingear, baselayers, tights, reflective/safety wear, protective gear to triathlon/multisport; Action Cycles have aligned with leading manufacturers.

Cycle Computers and Heart Rate Monitors

A good cycle computer and heart rate monitor are the most useful, fun and interesting accessories that you can have whilst training or racing. These little devices monitor and record an incredible amount of information and grown over the years to be considered by most to be one of the most important pieces of equipment in endurance sports.

Our ranges offer the standard bicycle speedometer and have options like stopwatches, averages, peak speeds, riding and elapsed times, cadence and even altimeters and heart rate monitoring.


When cycling, you are affected by glare and the sun's ultraviolet radiation. Glare is annoying and discomforting causing your eyes to work harder, contracting your pupils, narrowing your eyelids and causing muscle fatigue.

Studies have shown that prolonged exposure to UV rays can cause many eye problems, such as cataracts, sunburn to the eyelids, macular degeneration, even skin cancer around the eyes. It's also one of the leading causes of vision loss.

This is why quality eyewear is such an important cycling accessory. Good glasses help us see comfortably and clearly in sunlight, they counteract the discomfort caused by glare, and reduce the threat of permanent damage that could lead to cataracts and other eye diseases. The best cycling glasses reduce glare, filter out 99 to 100% of UV rays, provide visual protection, are comfortable and lightweight, stay in place on the face and do not distort colours.

We stock a wide range of styles and prices. So, come on in and let us help you select a pair that's right for you and your eyes.


Head protection is the most important safeguard when cycling. Apart from their life-saving potential, helmets provide other benefits like, cooling, protection from the sun and being the highest point on your body, as well as making you much more visible in traffic.

Pop in and speak to us about the helmet that will "fit" you best. All our models protect equally well, however the premium brands offer more vents for increased cooling, lighter weight, superior aerodynamics and slightly more advanced strap and retention systems. Also, better helmets feature moulding technology that incorporates the helmet's hard shell into the polystyrene body. This helps keep the helmet in good condition longer through daily wear and tear. The more you ride, the more you'll notice the design enhancements.


The most important aspect of a bicycle seat in terms of comfort, is fit. If you are having trouble finding the right seat, you might be interested in speaking to us. We'll advise and supply you with the best men's performance, men's sport, men's recreational and women's saddles. We also stock gel covers.

Pedals and Shoes

Choosing the right kind of pedal and shoe is essential to have a successful cycling experience. The right type of pedal plays an integral part of getting the best out of your bike and yourself. Our collection of pedals and shoes includes some of the best brands in the market today. Come in and see us to discuss your personal preferences and we'll advise you on what will suite your ride and your pocket.

Tyres and Tubes

From cyclists who are looking for performance to long tyre life, we can offer you the world's leading brands. We have the product that will match your conditions. Backed by our expertise, all our tyres and tubes offer the highest quality and superb value.


If you are a weather weenie and its howling or raining outside, and you're suffering from exercise withdrawal. From magneto and gel trainers to computer trainers (for those with deeper pockets), we've got the resistance trainers and rollers to keep you sweating.

Nutrition and Hydration

We know how important proper nutrition and hydration is to fuelling your body for optimal energy and top performance.

That's why we stock the world's best bars, drinks, gels, supplements and accessories so you may take advantage of the performance benefits of carbohydrates, fat, protein, and essential vitamins and minerals.


Orca wetsuits are the choice of many top triathletes, Ironmen and multipurpose athletes. Orca's research and development team work on the latest in wetsuit technology, bringing the fastest and most flexible wetsuits in the world to market.

Orca is still consistently leading the field with the latest and most innovative wetsuits to ensure that you perform to your best.

Accessories and Components

Take full advantage of our expertise when it comes to matching accessories and components to your bike.

Bicycle Services

Retul bike setupOur Mission

We strive to deliver the most efficient service in town. If you have experienced a problem or are not entirely satisfied with our service please inform us, so we can address the issues and rectify them.

Quality Work Done On Time

At Action Cycles we take pride in our service. Our mechanics are experienced in all disciplines of riding and will help you get fixed up and back on the bike as soon as possible.

We guarantee our work as well as take pride in it. If you are not satisfied with your current level of service, please let us know.

Busy Periods

Namely Ironman, Ironman 70.3, Argus, Herald and other big events on the calendar.

Please note that our workshop can get rather busy over these times, so please remember to book your bicycles in for a service if you would like them back on the same day.

Retul bike setupImportant Notice

Please be advised that you need to give us at least 2 to 3 days warning prior to you bringing your bike in. Booking your bike in will ensure an improved service to you and ensure that it has priority over those that have not.

Often we upset customers by not being able to assist them immediately, even for what seems to be the smallest thing. If you are one of those customers, we do apologise. However, we hope that you understand that it is only fair that customers that book their bikes in take priority.

Bike Collections and Deliveries

If you need to have your bicycle/s serviced and you cannot get them to us, please feel free to us to arrange for collection and delivery.

What does it cost you to have your bike serviced/repaired?

Come in and talk to us so that we might give you an appropriate idea of what you might be spending. Remember it isn't how long you've owned the bicycle, it is the amount of riding and style of riding your bike has been subjected to.

Bike Set-ups

Retul bike setupBike Set-up Certifications

To book your bike fit or discuss your bike fitting needs, call Garth.

Whether you have an existing bike that you would like to have a set-up perfectly or want to purchase a new bike and ensure that it's exactly the right size for you. We have the answer. At Action Cycles we are able to work with you to achieve a perfect position on your bike that is both comfortable and efficient.

We all spend a lot of money on our bikes and cycling, but if the bike is not set up specifically for you, you may not be getting the most out of yourself or the bike and perhaps losing some of that all important power and comfort.

Cleat fitting

Foot assessment & correct cleat positioning on the shoe, this normally takes approximately 1 hour.

Stationery Fit

We measure 8 key points of your body which are then fed into a computer to give an accurate bike set-up for your body shape.  This fit is ideal for selecting the correct bike size and a starting point to set your new bike to.

Bike Setup and Positioning

This fit uses the same principles of the full Retul fit just without using the Motion Capture element.  This fit normally takes about 2 hours and is ideal for a rider who wants to improve their existing position or has recently purchased a new bike.

The fit involves - customer flexibility assessment, rider profile, saddle height & position, handle bar reach and drop, lever positioning, pedalling evaluation to ascertain correct power transfer through the pedal, knee tracking, riding positioning to ensure comfort and optimum performance.

3D Motion Capture Analysis using Retul

How does it work?

Retul is arguably the most accurate bike fit system on the market. Retul uses motion capture technology, i.e. you riding your bike whilst you’re attached to a computer that analyses your position and bike set-up. The data that is produced is sub millimetre accurate and void from human error. The system accurately assesses your position whilst in motion (pedalling your bike) and highlights positional changes that need to be made. This data enables us to set your bike up to achieve your optimal position. During the fit we use a power meter so that we can do 3 separate recordings using 3 incremental power loads. We do this on both sides of your body, so 6 assessments in total. From these 6 assessments we are be able to make the required adjustments to your position which will help with your comfort and performance. Once the adjustments have been made we do a further two assessments one from each side of your body to ensure the changes we have made give the required results.
Using eight (8) anatomical LED markers strategically placed on the wrist, elbow, shoulder, hip, knee, ankle and ball of the foot, the Retül sensor gathers information in real time and transmits it to the PC. In real time.

What makes Retul better than other systems?

Most bike fit specialists fit riders in a static position. This is because the traditional tools of the trade — tape measures and plumb bobs — don’t allow accurate measurements while the rider is pedalling. Retül captures the rider’s position relative to his pedalling motion, and therefore creates the most realistic replication of the actual pedal stroke and body position when out on the road and trails.
Measurements made by traditional tools have one thing in common: they are subject to human error and therefore can be devastatingly inaccurate. Even slight inaccuracies can completely change the rider’s feel after a ride. The general rule is that if you feel pain, something can probably be changed to eliminate that pain. Retül uses motion capture technology that accurate to within less than a millimetre, creating true objective data which can be utilised by the right fitter for the perfect biomechanical fit.
Bike fit data collected in a traditional 2-dimensional plane (i.e. video based systems) is fairly limited because the fitter can only look at one view at a time and those views stand as independent reference points. In order to make the best fit recommendations, the fitter must realise that the front and side view are actually interdependent reference points. In other words, the front and side view must be viewed simultaneously in 3-D in order to see how all the applicable movements of the body are working together. Retül uses 3-dimensional views to see just these precise mechanics to be able to see knee extension (from side view) in relation to knee wobble (from front view) in order to make the best decisions on adjustments to the cyclist.
A Retul fit usually takes 2-3hrs depending on the adjustments required to your existing setup.