About Us

Your Trusted Cycle Shop Since 1990

Action Cycles shop front

At Action Cycles we aspire to offer cyclists the world's most trusted and leading cycling brands with a 100% satisfaction guarantee. We take pride in our service and offer a 100% satisfaction guarantee on all our products. We provide a range of essential services and maintenance options to ensure that you get the best value for your investment. Our mechanics are experienced in all disciplines of riding and will help you get fixed up and back on the bike as soon as possible.

Together with Specialized, we are taking cycling retail to a new level, catering to all cycling needs, from entry-level to professional. Come for a visit, have a coffee at our The Grind, and browse to see the quality products, at great prices, that we have on offer.

Our History

As one of Port Elizabeth's oldest and most established bicycle shops, Action Cycles has been providing Gqeberha's cycling community with the world's most trusted bicycle brands and offering unmatched technical services and advice for over 30 years.

Action Cycles was founded by Garth Botha in 1990 and has since grown into the most popular and comprehensive bicycle retail store in Gqeberha. Our success is driven by our ability to understand and meet the changing needs of our customers.

New Look. Same Trusted Service

In 2019, just shy of our 30th birthday, the decision was taken to give Action Cycles a new look. The idea behind the shop revamp was to create a more accessible shop floor with a more modern look. After starting right back up, from the foundation, the shop was launched, as the beauty you see today, in November 2019. With its attractive shop front, spacious shop floor and upgraded workshop, Action Cycles has gone into the next decade of its service looking better than ever.  


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