Bikes & Frames

Whether you are riding on tar, dirt road or no road at all. Get your bike at Action Cycles. Action Cycles is a leading supplier of world-class brands that are race-proven and world-championship winning – all top performers in their categories.

From racing bikes and high-performance fitness bikes that culminate comfort, high-performance materials, style and value to heavy-duty designs for freeriding and mountain biking; Action Cycles has the best bike to suite almost any budget.

Parts & Components

We are always very well stocked with parts and components that are tried and tested and supported by comprehensive product guarantees.


It’s no big secret that aerodynamic wheels provide a significant benefit when it comes time to hammer on the bike. Speak to us, we understand the combination of hard science and the practical limitations when determining the correct wheel set for your bike.

Tyres and Tubes

From cyclists who are looking for performance to long tyre life, we can offer you the world’s leading brands. We have the product that will match your conditions. Backed by our expertise, all our tyres and tubes offer the highest quality and superb value.

Pedals & Shoes

Choosing the right kind of pedal and shoe is essential to have a successful cycling experience. The right type of pedal plays an integral part of getting the best out of your bike and yourself. Our collection of pedals and shoes includes some of the best brands in the market today. Come in and see us to discuss your personal preferences and we’ll advise you on what will suite your ride and your pocket.


The most important aspect of a bicycle seat in terms of comfort, is fit. If you are having trouble finding the right seat, you might be interested in speaking to us. We’ll advise and supply you with the best men’s performance, men’s sport, men’s recreational and women’s saddles. We also stock gel covers.


Take full advantage of our expertise when it comes to matching accessories and components to your bike.


Head protection is the most important safeguard when cycling. Apart from their life-saving potential, helmets provide other benefits like, cooling, protection from the sun and being the highest point on your body, as well as making you much more visible in traffic.

Pop in and speak to us about the helmet that will “fit” you best. All our models protect equally well, however the premium brands offer more vents for increased cooling, lighter weight, superior aerodynamics and slightly more advanced strap and retention systems. Also, better helmets feature moulding technology that incorporates the helmet’s hard shell into the polystyrene body. This helps keep the helmet in good condition longer through daily wear and tear. The more you ride, the more you’ll notice the design enhancements.


From short, long and sleeveless jerseys, lycra and mountain shorts, gloves, socks, outerwear/raingear, baselayers, tights, reflective/safety wear, protective gear to triathlon/multisport; Action Cycles have aligned with leading manufacturers.

Bicycle Shop Port Elizabeth
Bicycle Shop Port Elizabeth


Blue Smooth wetsuits are the choice of many top triathletes, Ironmen and multipurpose athletes. Uncomplicated in design and utilising the finest wetsuit fabric available, Blu Smooth continues to deliver quality and value to it’s rapidly growing following.


When cycling, you are affected by glare and the sun’s ultraviolet radiation.

Studies have shown that prolonged exposure to UV rays can cause many eye problems, such as cataracts, sunburn to the eyelids, macular degeneration, even skin cancer around the eyes. It’s also one of the leading causes of vision loss.

This is why quality eyewear is such an important cycling accessory. Good glasses help us see comfortably and clearly in sunlight, they counteract the discomfort caused by glare, and reduce the threat of permanent damage that could lead to cataracts and other eye diseases. The best cycling glasses reduce glare, filter out 99 to 100% of UV rays, provide visual protection, are comfortable and lightweight, stay in place on the face and do not distort colours.

We stock a wide range of styles and prices. So, come on in and let us help you select a pair that’s right for you and your eyes.

Bicycle Shop Port Elizabeth
Bicycle Shop Port Elizabeth

Nutrition and Hydration

We know how important proper nutrition and hydration is to fuelling your body for optimal energy and top performance.

That’s why we stock the world’s best bars, drinks, gels, supplements and accessories so you may take advantage of the performance benefits of carbohydrates, fat, protein, and essential vitamins and minerals.

Cycling Computers and Heart Rate Monitors

A good cycle computer and heart rate monitor are the most useful, fun and interesting accessories that you can have whilst training or racing. These little devices monitor and record an incredible amount of information and grown over the years to be considered by most to be one of the most important pieces of equipment in endurance sports.

Bicycle Shop Port Elizabeth
Bicycle Shop Port Elizabeth

Bicycle Power Trading

Bicycle Power Trading is one of the leading bicycle importers in South Africa, specialising in cutting edge cycle-based technologies for performance measurement and training. Our brands include the Saris portfolio, inclusive of Saris Trainers, Saris Racks and Saris Bike Infrastructure, power2max crank-based power meters, Favero pedal-based power meters, Concept Speed carbon wheels and See.Sense intelligent bike lights. The products are distributed nationally through retail cycle outlets, professional coaches and clubs, supported by BPT from our showroom and office at Units 30 & 31, Barbeque Bend, Barbeque Downs, JHB.

Transport and Storage

Vans and bakkies come in very handy for bike transportation. If that is not an option though, or if you just have too many riders coming with you or you simply need the extra space. Speak to us for a bicycle car rack to get to the best riding locations.

Whether you are looking for roof, boot and tow bar mount, cargo cases or accessories, Action Cycles has selected the best brands for your bicycle and car, that are easy to use and at great prices.


The story begins in 2013 when an overweight man with a vision decided to turn his life around. Nicknamed ‘Pumba’, he had no idea what the future had waiting for him. Living an ordinary life, without many expectations for himself, he made the decision to change his life. Today he finds himself representing his country at one of the highest levels in sport. Through wanting to give back and show anything is possible, he launched a brand that will bring joy, fulfillment and self-confidence to any and every individual.

At FATFrank, we believe in cutting out all unnecessary adornments to present products which pride themselves in the art of simplicity. FATFrank exists to celebrate those with the confidence to value the essentials while aiming to create a platform to build your persona from. In the fast-paced world of contemporary lifestyles, take a step back, simplify, and begin to truly value the sophistication of minimalism. FATFrank apparel and accessories are designed to compliment your personal style and form the base of anyone’s personal style.

We have had fun creating FATFrank so you can enjoy wearing FATFrank.